In 2016, McDonald’s sidelined Ronald McDonald due to the “creepy clown” trend, citing concerns for public safety. The move reflected a shift away from child-focused marketing, addressing criticisms of promoting unhealthy food to kids.
The company aimed for a more adult-oriented image, retiring Ronald McDonald officially in 2016. His departure marked the end of an era, symbolizing McDonald’s evolution in response to changing consumer expectations and marketing landscapes. Despite occasional appearances, Ronald’s retirement reflects the fast-food giant’s ongoing transformation.
