Cracker Barrel CEO Pathetic
Here is a single-section, simplified, paraphrased summary under 150 words that keeps key quotes from the article:
Cracker Barrel is facing online backlash after unveiling its first major logo change in nearly 50 years. A viral claim said the CEO told critics,
“MAGA doesn’t have to eat here. I for one will respect his/her wishes,”
though the company told Newsweek,
“Our values haven’t changed. The heart and soul of Cracker Barrel haven’t changed.”
The redesign is part of a $700 million rebrand, meant to be, as the company said, “rooted even more closely to the iconic barrel shape and wordmark that started it all.”
Critics online called the update “woke,” with one Republican lawmaker saying, “No one asked for this woke rebrand.” Others mocked the outrage,
including California’s governor’s office, which jokingly wrote, “KEEP YOUR BEAUTIFUL LOGO!!! WOKE IS DEAD!!”
Cracker Barrel added that “Uncle Herschel remains front and center” as the brand continues emphasizing hospitality.
