CEO Dallas Cowboys Jerry Jone didn’t mince
Jerry Jones Sparks Controversy
Dallas Cowboys owner Jerry Jones blasted the idea of Bad Bunny
headlining a future Super Bowl halftime show,calling it a “circus.”
He said, “You bring a man in a dress to the Super Bowl?
Then stop calling it football — call it a circus.”
Tradition vs. Modern Appeal
Jones argued the show should reflect “the heart of America — strength, pride, and tradition.”
He added, “If Bad Bunny performs at the Super Bowl,
I’m done with the NFL,” insisting the event should honor “real American music.”
Mixed Reactions
Supporters praised him for defending tradition, while critics said his comments
“reduce a globally acclaimed performer to a caricature” and ignore the NFL’s diverse audience.

Bigger Picture
Analysts say the debate shows the league’s struggle to balance tradition with global appeal.
The halftime show, they note, is “a strategic statement about the league’s identity.”